Our Circular products exemplify the principles at the heart of our journey to the circular economy – designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. iQ Natural incarnates this approach. It was introduced in 2009 – a phthalate-free homogeneous vinyl using non-fossil, bio-based plasticizer, derived from castor oil. iQ Natural next generation was released in the spring of 2020, taking another step towards a carbon-neutral society. The new iQ Natural was the world’s first floor with bio-attributed vinyl -BIOVYN – replacing traditional fossil oil with renewable biomass feedstock. iQ Natural offers a greenhouse gas emission reduction of 60%, when compared to average homogeneous vinyl floors.
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